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Lotta Onajin
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15th November 2017
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Chair of Attention wins Monthly Digital in Resumé

Huge! We're delighted to tell you that one of our latest campaigns "Chair of Attention" for TMF was recognized as digital campaign of the month in Resumé. Resumé is Sweden's largest news outlet within and for people work in advertising, marketing, media och PR.

“With the mission to show how technology and wooden crafts can contribute to social help, Edelman Deportivo created the chair “Chair of attention”. The chair is for girls with ADHD and allows them *to* anonymously contact their teacher through a built-in transmitter. The range of social media for the campaign ended at 14 million and aggregated 122 000 engagements.”

Read the article here

Our belief is simple: You have to be interesting to earn people’s attention. That’s how we get brands into the minds of people, and stay there.