Edelman Trust Barometer – the world's confidence survey – has been conducted in Sweden for the 16th consecutive year. Sweden’s companies are among the most trustworthy in the eyes of other countries, according to the Edelman Trust study based on the views of the population in 28 countries worldwide.
Is this picture true?
Swedes do not seem to agree. Our confidence in Swedish companies, public sector, charitable organizations and the media are the second lowest in the world. Only the Polish show less confidence in their institutions.
Mattias Ronge, CEO of Edelman Deportivo, writes about this in an opinion article in Aftonbladet.