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Lotta Onajin
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14th April 2016
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One virtual girl giving a voice to all of those who have none

UNICEF asked us to market the need for more “Världsföräldrar” in Sweden (monthly donors). In NGOs, the media narrative usually favors one issue and one face at the time. But what if one child could speak for all children in need?

We used 500 images of children in emergency areas where UNICEF are present and crafted them into one 3D animated girl: Sofia. She give a voice and a face to all those children who are not heard or seen. Together with Sofia, we want to convince Swedes to become monthly donors – for every child.

Watch the film here.


Our belief is simple: You have to be interesting to earn people’s attention. That’s how we get brands into the minds of people, and stay there.