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Lotta Onajin
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23rd February 2016
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Our Creative Director on our campaign Bread The Future in Adweek

We recently launched a new campaign for our client Brödinstitutet (The Swedish Bread Institute). and were delighted to get a chance to talk about it in Adweek.

"Eighty-three percent of all Swedes say that they like bread, but because of new health trends, the consumption has decreased. We wanted to change that by highlighting bread's climate benefits. To start the conversation we used our climate-friendly eight-legged friends to carry out our message," said Mårten Hedbom, Creative Director at Edelman Deportivo.

Read the full article here

Our belief is simple: You have to be interesting to earn people’s attention. That’s how we get brands into the minds of people, and stay there.