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Jasper Hein Nordling
Business Director
+46 (0) 70 432 40 65 – Email Jasper

9th February 2016
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Tech can make a difference worth marketing

Technology is changing the way we interact, enjoy content and consume goods and services. Marketers and brands are using technology to highlight user experience by connecting brand values to new exciting emotions.

Mattias Ronge, CEO of Edelman Deportivo, has written a blog post of how our campaign for Tele2 called “Democratic Front Row” – where robots get a front row seat during Stockholm Fashion Week – is an example of communications marketing striking a very important chord. Having a PR mindset when it comes to important cultural and societal subjects while placing our clients’ brands in these contexts is not only effective from a communications standpoint; it makes a difference worth marketing.

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Our belief is simple: You have to be interesting to earn people’s attention. That’s how we get brands into the minds of people, and stay there.