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Lotta Onajin
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23rd May 2016
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The Sound of Europe is now on Spotify!

Together with our client Tele2 and the music producer Pontus Winnberg (Miike Snow, Avant, Amason) we released the world’s first crowdsourced singing voice – to promote openness and tolerance in connection with The Eurovision Song Contest.

Through the initiative “The Sound of Europe” anyone could download an app and record their voice Karaoke-style. The voices then merged together into one voice; The sound of Europe. On the campaign site people could follow the crowdsourced voice growing in real time, and listened to the voices from their particular country through an interactive map. 3000 recordings from 27 countries created the song and sang for openness and love.

Listen to “One” now on Spotify (or any other major streaming service).

Watch the teaser film hereMore info on the project.

Our belief is simple: You have to be interesting to earn people’s attention. That’s how we get brands into the minds of people, and stay there.