Our virtual reality project for Tele2 catched the jury’s attention and grabbed the gold medal in the Digital Campaign of the Month arranged by industry magazine Resumé.
“Ingenious. I like how they push the boundaries of ambassadors and give them a real reason to communicate. Good understanding of the social spread, a neat craft and a brave client who dares to take a step back in his own image. Modern, relevant and entertaining,” says the jury member Kristian Gonzalez, Art Director at Stendahls.
“Wonderful use of VR and interactivity. Have seen it in concert environments, but never in the fashion context. Fun to see the reactions in real time. Love the “The SIMS” feeling with the [heart shaped animated] likes above the models' heads. Smartly utilized sponsorship,” says the jury member Annica Brinck, Head of Creative, CP+B.
Read all the jury motivations here.