Mynewsdesk and Kerstin 82
Mynewsdesk is a smart online newsroom platform that could be used for creative realtime content. But most brands think of the platform as a place to solely publish press releases. Our mission was to market Mynewsdesk and its benefits for creative realtime content. We aimed for a 10 percent increase in client leads.
One million Swedes have never been online before. This issue is relevant to Mynewsdesk as a digital communications company. The core target group was communication officers. But our strategy was to reach them while demonstrating the huge impact of a well planned and executed real-time campaign.
We introduced the world wide web to Kerstin Wolgers, an 82 year old lady, who had never experienced it before – and let the world follow her first steps on Skype, Tinder, in e-sports, and much more. All published on Mynewsdesk’s own platform. With a camera strapped on her chest in realtime broadcasts.
Our client got a best practice case study and the campaign increased sales leads with more than 60 percent within two weeks’ time, and made Kerstin Wolgers an Internet celebrity overnight. After the first week, Kerstins’ AMA (Ask Me Anything) on Reddit topped front page. Today, the case is featured in Reddit’s book about the most important discussions ever taken place on the platform.